Place Identity & Urban Elements Strategy
An overarching urban design strategy that defines place identity and establishes a coherent system of principles, rules, and guidelines to align public realm design and urban elements across all disciplines.
This framework acts as a basis of design, ensuring that landscape, street furniture, mobility, lighting, wayfinding, and public art are developed as part of a unified system and coherent language.
Stage 1: Place Identity Strategy
Tasks
- Benchmarking and precedent analysis
- Site understanding and public realm analysis
- Branding and place identity assessment
- Definition of design principles and identity narrative
- Development of visual language and moodboards
Deliverables
- Place Identity Strategy Report [PDF]
Stage 2: Urban Elements Strategy Guidelines
Tasks
- Development of integrated urban elements system
- Definition of element typologies and design brief
- Scale and dimension guidelines
- Material and color strategy
- Placement and distribution guidelines
- Technology integration strategy
Deliverables
- Urban Elements Strategy Guidelines [PDF]
