Commercial Space Performance Strategy
An approach that analyzes existing public spaces to improve commercial performance by aligning footfall, movement, and the positioning of revenue-generating assets through targeted public realm interventions.
We assess how, what, and where urban elements should be placed and configured, using strategies such as shading, visibility, circulation, and wayfinding to enhance accessibility, usability, and overall performance.
Stage 1: Survey and Audit
Tasks
- Mapping and categorization of revenue-generating assets
- Footfall and movement analysis across the public space
- Comparative analysis between footfall and asset performance
- Identification of misalignments and underlying causes
Deliverables
- Analysis Report [PDF]
Stage 2: Recommendations and Implementation Roadmap
Tasks
- Targeted public realm interventions to improve performance
- Prioritized list of recommendations
- Naming and sponsorship strategy (optional)
- Advertisement and activation strategy (optional)
- Phased implementation roadmap
Deliverables
- Recommendations Booklet [PDF]
- Implementation Roadmap [PDF]
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