Designing integrated urban elements systems for public spaces
A strategy-led consultancy, from A to Z
Who we are
AlementZ is a strategy-led consultancy specializing in public realm design, urban design strategy, and placemaking across the MENA region, delivering holistic urban elements systems from A to Z.
We develop integrated urban elements systems for public realm and public space design, creating coordinated families of street furniture, wayfinding, lighting, mobility infrastructure, shading, and public art that work together as a coherent language across the built environment.
Our approach goes beyond isolated design decisions. We align strategy, place identity, placement, and functionality early to improve user experience, strengthen sense of place, and enhance commercial performance by addressing gaps between footfall and the positioning of revenue-generating assets.
Our Value
Public realm design often underperforms when urban elements are developed in isolation, without a clear system guiding how they relate to each other and to the overall place identity.
Without the system
- Disciplines are appointed separately
- Decisions are made in silos
- Urban elements compete instead of reinforcing each other
- Missed commercial and revenue opportunities
- Revisions happen late in the design process
When a system is defined early
- Clear place identity and hierarchy
- Urban elements reinforce each other as a system
- Visibility, circulation, and movement are structured
- Revenue and commercial opportunities are identified early
- Design teams work from a shared logic
Landscape
Furniture
Mobility
Lighting
Wayfinding
Art
Our Services
Commercial Space Performance Strategy
An approach that analyzes existing public spaces to improve commercial performance by aligning footfall, movement, and the positioning of revenue-generating assets through targeted public realm interventions.
Place Identity & Urban Elements Strategy
An overarching urban design strategy that defines place identity and establishes a coherent system of principles, rules, and guidelines to align public realm design and urban elements across all disciplines.
Urban Elements Design & Guidelines
The design of a cohesive family of urban elements for public realm and public space design, including street furniture, mobility stops and stations, lighting, shading structures, planters, bollards, waste bins, and primary wayfinding elements.
Contact
AlementZ
Designing integrated urban elements systems for public spaces.
A strategy-led consultancy, from A to Z.
© 2026 AlementZ. All rights reserved.
AlementZ
Strategy-led design intelligence consultancy delivering holistic urban elements systems from A to Z.
© 2026 AlementZ. All rights reserved.